Mobile gambling is on the up, with mobile casino game spending on Apple iOS alone up 55% from November 2013 to November 2014, with the numbers expected to be even stronger this year.
Social and gaming has had a massive input into the growth of mobile gaming sites and now people are making in-app purchases when there is no chance of winning money in the game. So far, social gaming has had the biggest input into the actual spend, with the majority of the $2.7 billion (£1.76 billion) spent annually on best mobile casinos being spent on social games.
The figures come from analyst firm App Annie, which claims that casino game revenue was up to $100 million (£65 million) in the year leading up to November 2014. Card game revenue was considered separately and was up to $150 million (£97.8 million), which was a leap of 50% over the previous year.
These figures all came from the Apple App Store, but Google Play posted even better results with casino and card game revenue up 105%.
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Zynga, one of the biggest social gaming companies in the world, reported that social gaming revenues rose 30% to $199 million (£130 million) this year and credited its mobile phone casino games for much of the increase. Virtual goods, or in-app purchases, were pegged at $174 million (£113.5 million) this year across all platforms, but mobile sales rose 30% to $115 million (£75 million). That means that mobile technology has taken over as the major money earner when it comes to social gaming, which could mean a seismic shift in gambling online is on the way.
The launch of the new iPhone Plus this year means that more people will have access to pay by mobile slots no deposit device with a larger screen, increased speed and better functionality. This means that game designers will have much more freedom to create new and exciting best mobile gambling sites. The advent of the Apple Watch could increase demand, too, with simple games that can be played with gestures expected to produce stellar results.
The figures for this year will be interesting, as mobile casino no deposit bonus games have gone to the next level and it’s hard to see how the industry can do anything other than increase its profits exponentially in 2015.
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