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Daily Mail shuts downs 'grossly hypocritical' bingo site
Just last week, a representative from U.K. newspaper The Daily Mail appeared on television and trumpeted Prime Minister Gordon Brown’s cancellation of the proposed Manchester supercasino as a moral victory over the evils of gambling.
A few short days later, the paper and its staff were recoiling in embarrassment, taken to task by rival newspaper The Observer for running their own real-money online bingo site - which apparently also played loosely with official government gaming rules and regulations.
The Observer first reported the incident last Sunday, saying the Mail had received numerous complaints from an unusual alliance of church groups and gaming sites with regards to the marketing and security on its MailBingo.com site.
The Mail had licensed its brand to online gaming developer Cashcade to operate the bingo site, which in turn had been allowing players to sign-up and play internet poker, roulette and slot-machine games without satisfactory security checks in place.
Cashcade also failed to stick to GamCare and Responsibility in Gambling Trust guidelines and had not posted information that showed problem gamblers where they could seek help.
The blast of attention resulted in a hasty statement from Cashcade, who said it was “grateful that the absence of player protection references on this site has been brought to our attention. This was an oversight which has been immediately corrected.”
The site, however, was taken down shortly thereafter.
Observers were particularly animated over The Mail’s “gross hypocrisy,” considering its recent campaign against the expansion of land-based casinos in the U.K.
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